Mk.gee Mk.gee is a musical prodigy whose thrilling and mysterious adventures in pop have seen him hailed as a new kind of guitar hero @mk.gee_ Music Los Angeles
Tyler Rexeisen Born and raised in Southern California, Tyler “T-Rex” Rexeisen’s artwork has caught the attention of some of the biggest names in the industry @t_rexglobal Art and Photography Los Angeles
JACINDA JACINDA is a 26-year-old multifaceted artist who loves to please their inner child through makeup, hair, and modelling @adultsdrink Beauty Los Angeles
Andrea Torres Andrea Torres is a Texas-raised, New York-based film programmer and publicist whose curatorial focus explores depictions of the lesbian identity @sadnessvarda Entertainment New York
SadBoi SadBoi is a 24-year-old Atlanta-based recording artist with Jamaican and Antiguan heritage deeply ingrained in her musical roots @sadboi Music Atlanta
Selena Ruiz Selena Ruiz is a makeup artist from Riverside, California, whose approach to beauty stems from the great losses she endured at age 16 @anythingforselenaaassss Beauty Los Angeles
Yasmin Istanbouli Yasmin Istanbouli is the Los Angeles-based makeup artist behind many of Charli XCX’s signature soft and smoky ‘party girl’ looks @yasminist Beauty Los Angeles
Toni Bravo Toni Bravo is a 24-year-old Long Beach-born creative based in Los Angeles who creates beauty and lifestyle content emphasising diversity and belonging @bonitravo Beauty Los Angeles
Karrahbooo Karrah Schuster, professionally known as Karrahbooo, is a rapper hailing from Atlanta, Georgia, electrifying fans with her rockstar-like energy, boastful lyrics, and nonchalant charisma @karrahbooo Music Atlanta
Mollie Gloss Mollie Gloss is a New York-based makeup artist and beauty director known for her bold use of colour and texture @molliegloss Beauty New York
Lana Rhoades Lana Rhoades is an American internet personality who began her career in the adult industry before transitioning to new ventures, including podcasting, modelling, and designing @lanarhoades Fashion New York
Rachel Coster Rachel Coster is the 28-year-old comedian behind the viral short-form series Boy Room @rachelcoster Entertainment New York
Nettspend Gunner Shepardson, known as Nettspend, is a 17-year-old rising artist from Richmond, Virginia, who has already garnered comparisons to musicians like Kurt Cobain and Justin Bieber @nettspend_ Music Richmond
Giovanni Mourin Giovanni Mourin is a DJ and photographer capturing the Cuban diaspora community in Miami @Giovanni.Mourin Art and Photography Miami
Misha Japanwala Misha Japanwala is a Pakistani artist and fashion designer whose work is rooted in the rejection and deconstruction of shame attached to one’s body @mishajapanwala Art and Photography New York
Hannah Traore Hannah Traore is the founding director of her eponymous gallery in New York’s Lower East Side @hannahtraore Art and Photography New York
Efron Danzig Efron Danzig is a skateboarder, photographer, and model who has walked shows for Balenciaga, Marni, Eckhaus Latta, and Collina Strada @3fron Sport New York
Colleen Allen Colleen Allen is a Brooklyn-based fashion designer who launched her women’s ready-to-wear namesake label in February 2024 @colleenallenstudio Fashion New York
Brianna Holt Brianna Holt is an author, writer, and journalist based in New York City @briannaholt Entertainment New York
Searows Searows is the moniker of Alec Duckart, a 24-year-old Pacific Northwest singer-songwriter and guitarist @saerows Music Portland
Emmanuel Massillon Emmanuel Massillon is a 26-year-old conceptual artist whose multidisciplinary practice includes painting, performance, sound, and sculpture @massi____ Art and Photography Washington
Alyssa Kazew Alyssa Kazew is a multi-disciplinary artist and photographer in Los Angeles, creating a wild expression of hedonistic joy, self-deprecating humour, and performance art @alyssakazew Art and Photography Los Angeles
Neema Githere Sïphone Neema Githere Sïphone is a 27-year-old writer, artist, and guerrilla theorist whose work explores love and indigeneity in a time of algorithmic debris @take.back.theinternet Art and Photography Los Angeles
Infinity Song Infinity Song is a soft rock band based in New York, comprised of four siblings: Abraham, Angel, Israel, and Momo Boyd @infinitysong Music New York
Frank Dorrey Frank Dorrey is a 25-year-old digital-based artist whose SoundCloud page is an almost-secret gem @frankdorrey Art and Photography New York
Turiya Adkins Turiya Adkins is a 25-year-old Brooklyn-born and raised artist whose current body of work explores the significance of Black individuals in both running and flying @turiyadkins Art and Photography New York
Day Day is a multidisciplinary artist based in New York, working at the intersection of film, design, photography, and creative direction @dayday.studio Art and Photography New York
Quincy Wilson Quincy Wilson is a 16-year-old Maryland native who became the youngest male track and field athlete to win a gold medal in 2024 @_quincy_wilson Sport Baltimore
Isabella Lalonde Isabella Lalonde is the founder of the fairy-themed jewellery and accessory label Beepy Bella @isabellalalonde Fashion Los Angeles
Antoni Bumba Antoni Bumba is a 25-year-old trans content creator dominating multiple niches with her notorious pop culture parodies, astrology hot-takes, and unfiltered vlog-style videos @awbumba Entertainment New York
Emergency Intercom Comedians Enya Umanzor and Drew Phillips launched the ‘Emergency Intercom’ podcast in July 2021 and have since garnered tens of millions of streams across YouTube, Spotify, and Apple Podcasts @emergencyintercom Entertainment Los Angeles
Maleigh Zan Maleigh Zan is a 22-year-old artist, model, and actor from Savannah, Georgia, who vividly expresses the soundtrack of her life @maleighzan Music Atlanta
Dean Majd Dean Majd is a Palestinian-American self-taught lens-based artist born and raised in Queens, New York @deanmajd Art and Photography New York
Taofeek Abijako Taofeek Abijako is the multidisciplinary artist behind Head Of State, crafting social and political commentary through personal narratives, material study, and historical contexts @feek____ Fashion New York
Devyn Galindo Devyn Galindo is a two-spirit, transmasculine, Mēxihkah mixta artist and filmmaker based in Los Angeles @devyngalindo Art and Photography Los Angeles
Emily May Jampel Emily May Jampel is a director, writer, and producer from Oʻahu based in New York City @emilymayjampel Art and Photography New York
Herrana Addisu Herrana Addisu is a filmmaker, multi-disciplinary artist, social impact strategist, and the founder of Chucha Studios @herranathegreat_ Art and Photography New York
Zoe Gustavia Anna Whalen Zoe Gustavia Anna Whalen is an artist and designer whose work is sculptural and evocative, influenced by historic body modifying undergarments and medieval silhouettes @zoegustaviaannawhalen Fashion New York
Mackenzie Thomas Mackenzie Thomas is a writer and artist who has been using the internet as her creative canvas since childhood @mackenzie Entertainment New York
Cake Zine Cake Zine is a literary print magazine exploring art, history, and pop culture through food @cake_zine Art and Photography New York
Hunter Harris Hunter Harris is a culture critic and screenwriter with a newsletter called Hung Up, read by over 90,000 pop culture obsessives @hunterh Entertainment New York
William Conrad William Conrad is a lifestyle, culinary, and fashion creator who has earned the title of the internet’s “green flag boyfriend” @willyum_conrad Entertainment Buffalo
Vienna Ayla Vienna Ayla is an actor, comedian, and content creator who worries about everything and wants to joke about it @viennaayla Entertainment Los Angeles
Jeannie Sui Wonders Jeannie Sui Wonders is a filmmaker based in New York who got her start working for Roger Corman and Sofia Coppola @jswonders Art and Photography New York
Black Image Center Black Image Center is a community space committed to uplifting Black storytellers in Los Angeles @blackimagecenter Art and Photography Los Angeles
Destin Conrad Destin Conrad is a 24-year-old sultry R&B singer from Tampa, Florida, who got his start on Vine @destinconrad Music Tampa
Amanda Ba Amanda Ba is a 26-year-old artist whose vivid paintings combine personal memory with psychosexual fantasy @amandapandaba Art and Photography New York
SoFTT SoFTT, short for South Florida Trance Team, is the Miami-based duo whose blend of Eurodance, techno, and Latin electropop captures the range of the city and its unique nightlife @softt.softt Music Miami
Magdalena O'Neal Magdalena O’Neal is a chef zooming in on the African and African American diasporic diet and the power of Black American cuisine @hotdotlena Changemaker New York
Beatrice Domond Beatrice Domond is a Haitian-American professional skateboarder, artist, and model from South Florida @beatricedomond Sport New York
Isra Hirsi Isra Hirsi is a 21-year-old social justice activist, organiser, and college student from Minneapolis, Minnesota @israhirsi Changemaker Minneapolis
Dauan Jacari Dauan Jacari is an independent, Black-owned brand by DJ Chappel and Ryan Cardoso, breaking the traditional boundaries of menswear by creating new shapes and silhouettes @dauanjacari Fashion New York
DAVIDENTH Born and raised in El Monte, Los Angeles, David is a 26-year-old tattoo artist who spent his formative years immersed in street culture, and the punk rock and emo scene @davidenth Beauty Los Angeles
Sophie Truax Sophie Truax is a 23-year-old singer and songwriter from Seattle, WA, who exploded on social media thanks to her one-of-a-kind puppets @sophietruax Entertainment Los Angeles
Jake Shane Jake Shane is a podcast host and online comedian making niche improv-style reenactment videos @passthatpuss Entertainment Los Angeles
Misuzu Shibano Misuzu Shibano is a Chinese and Japanese Los Angeles-based nail artist who creates work for salon clients, editorial shoots, and social media @piopionails Beauty Los Angeles
Mei Kawajiri Mei Kawajiri is the nail artist behind the most viral manicures on your Instagram feed @nailsbymei Beauty New York
Xingzi Gu Xingzi Gu is a dreamy artist capturing intimate moments and ordinary scenes with various painterly materials and techniques, from acrylic and oil paint to staining and sanding @__sing.zi Art and Photography New York
Snow Strippers Snow Strippers is an American EDM band, with members Tatiana Schwaninger and Graham Perez, who have become one of electronic music’s most vital @snowstrippers Music Detroit
Ali Scharf As Chappell Roan’s touring makeup artist, Ali Scharf paints new glittering and eye-catching looks every night to match the pop superstar’s campy-themed shows @ali.scharf Beauty Los Angeles
Ryuan Johnson Ryuan Johnson is a 24-year-old Chicago-based sculptor, creative director, and hairstylist, also known as Sexyscalps on Instagram @sexyscalps Beauty Chicago
Angela Ruis Fashion designer Angela Ruis (aka Blondita) is a true DIY success story, paying homage in equal parts to the glamour of old Hollywood and the individuality of the Y2K era @blondita.shop Fashion Los Angeles
Courtney Sofiah Yates Courtney Sofiah Yates is a photographer and director working across documentary, commercial, and art image-making with a distinct sense of intimacy @courtsyy Art and Photography New York
Olamide Olowe Olamide Olowe is an entrepreneur, investor, and CEO of Topicals, the fastest-growing skincare company at Sephora @olamideaolowe Beauty New York
Max Wolf Friedlich Max Wolf Friedlich is the playwright behind the new Broadway hit set in a therapist’s office, JOB @fr1edl1ch Entertainment New York
Abdulhamid Kircher Abdulhamid Kircher is a 27-year-old artist from Queens, New York, whose work is a living archive of places and people @kircherabdul Art and Photography Los Angeles
Golloria Golloria is a 23-year-old beauty creator from South Sudan who moved to America as a refugee at age five @golloria Beauty Los Angeles
Margeaux Labat Margeaux Labat is a music enthusiast, journalist, and curator cultivating a dedicated following of music lovers @marg.mp3 Entertainment New York
Maya Smith Maya Smith is a home cook and food content creator known as ‘Mochi Munchies’ to their over one million followers on Instagram @_mochi.munchies_ Entertainment Austin
Nicolaia Rips Nicolaia Rips is a 26-year-old writer and memoirist based in New York, working across fashion, film, and narrative nonfiction @nrips Entertainment New York
Gabe Gordon Gabe Gordon is the founder and designer of his eponymous knitwear label, which propelled him into the spotlight in 2021 when his asymmetrical Vortex cardigans went viral @gabe.gordon Fashion New York
Raymonte Cole Raymonte Cole is a cultural force and media personality reshaping what it means to engage in today’s digital world @bdtrelilbrother Entertainment Houston
Nick Cheo Nick Cheo is a 21-year-old bedroom DJ from Columbus, Ohio, known for his genre-pushing mixes @nickcheo Music Columbus
Doechii Doechii, a Tampa-born rapper, singer, and self-anointed “Swamp Princess”, is one of the most dynamic of the generation – as comfortable delivering blunt bars over literal boom bap as she is cooing affirmations over astral jazz @doechii Music Los Angeles
Cash Cobain Cash Cobain is a 26-year-old multi-hyphenate rapper and producer known as the originator of ‘sample drill’ @cashcobain_2x Music New York
Connor McKnight Designer Connor McKnight, the founder of his eponymous New York brand, pulls from his memories of clothing worn amongst his peers growing up in Washington, DC @connormcknight Fashion New York
Zach Turkson Zach Turkson is a freelance casting director born in Phoenix, Arizona, casting for brands like Mowalola and Barragán @zachturkson Fashion New York
Valentine Valentine is a 26-year-old first-generation Mexican model born and raised in Los Angeles @b1tchiest Fashion New York
Paul Hill As the founder of Strada, Paul Hill is redefining how artists and institutions engage with technological advancements @paulhill.here Art and Photography New York
Sasha Gordon Sasha Gordon is an artist creating luminous and hyperrealistic paintings of her own form, conveying the self and its many guises through translucent layers of oils in electric hues @sashaagordon Art and Photography New York
Lehuauakea Lehuauakea is a Native Hawaiian interdisciplinary artist and kapa maker from Pāpaʻikou, Hawaiʻi @lehuauakea Art and Photography Papa'ikou
Lukita Maxwell Lukita Maxwell is a 22-year-old actor born in Jakarta, Indonesia, who began their career on stage in the Tony Award-winning Utah Shakespeare Festival @lukita Entertainment Los Angeles
MIKE MIKE is a New York-based rapper and quintessential old soul, known for introspective and subtly profound rhymes that melt over muffled, soul-seasoned samples @mikelikesrap Music New York
Sean Wang Sean Wang is the debut filmmaker behind Dìdi, a coming-of-age comedy about a 13-year-old Taiwanese American boy learning to navigate the summer before high school @seanswang Art and Photography Los Angeles
Qualeasha Wood Qualeasha Wood is an interdisciplinary artist who contemplates realities around Black female embodiment @qualeasha Art and Photography Philadelphia
Hemlocke Springs Hemlocke Springs is a 26-year-old emerging (and reluctant) musician from North Carolina who captured the music world’s attention with her distinctive sound @hemlockesprings Music Charlotte
Ezra Frech Team USA Paralympian Ezra Frech became one of the breakout stars of Paris 2024 following his back-to-back gold wins in the men’s 100m and high jump @EzraFrech Sport Los Angeles
Taylor Simmons Born in Atlanta, Taylor Simmons is a contemporary American artist whose paintings, prints, and drawings incorporate hazy fluorescent depictions of everyday life @taytheism Art and Photography New York
Mental Gardens Vanessa Leon is an experimental grillz and jewellery artist and the real-life fairy behind Mental Gardens @mentalgardens Beauty Miami
Xiye Bastida Xiye Bastida is a 22-year-old Mexican climate justice activist and mobiliser who champions Indigenous worldviews as a solution for the climate crisis through her Otomi roots @xiyebeara Changemaker New York
Gabrielle Narcisse Gabrielle Narcisse is the 23-year-old founder of Black Girl Fight Club, an organisation dedicated to empowering Black women and femmes by fostering community through events across New York @gabriellenarcisse Art and Photography New York
Ji-young Yoo 25-year-old actor Ji-young Yoo is having a breakout year, with three much-anticipated performances on the horizon @jiyoung_ie Entertainment Los Angeles
Adraint Khadafhi Bereal Adraint Khadafhi Bereal is the 26-year-old artist behind The Black Yearbook, a self-published book documenting the experiences of the Black student body at The University of Texas @adraintbereal Art and Photography New York
Surf Gang Surf Gang is a critically acclaimed New York-based producer group, record label, brand, and media company composed of Giane Chenheu (Evil Giane), Cameron Kozloff (Eera), and Harrison Sutherland (Harrison) @surfgang1 Music New York
Kay Poyer Kay Poyer, a 24-year-old content creator and writer based in Dallas, Texas, likes to keep it real @ladymisskay_ Entertainment Dallas
Charlie Reynolds Charlie Reynolds is a 25-year-old curve model known for her angelic look and empowering presence in the fashion industry @peachy.baby Fashion New York
Asha Ward Asha Ward is a 25-year-old stand-up comedian, actor, and Emmy-nominated writer based in Brooklyn @ashatellslies Entertainment New York
Boma Iluma Boma Iluma is a filmmaker who grew up between Abuja, Nigeria, and Atlanta, Georgia @boma Art and Photography Los Angeles
Genesis Webb Genesis Webb is the stylist and creative director behind rising superstar Chappell Roan’s most iconic wardrobe moments @genesiswbb Fashion Los Angeles