Photography Xheni Balliu

In pictures: The best looks from MFW’s underground reggaeton rave

While the Milanese brands presented their new collections, the city’s new fave Latin rave TRRRMOTO gave a lesson in club-ready style

Despite the assumption that international fashion weeks are very glamorous affairs, fashion week parties can be extremely hit and miss. A handful of world-weary editors eating miniscule canapés in a dingy basement is hardly the recipe for a good time – but the Milanese club collective TRRRMOTO made sure their own offering would be one worth writing home about. Founded a year and a half ago due to the city’s dearth of Latin and reggaeton club nights, TRRRMOTO has quickly risen through the scene, attracting the city’s young, fashion-forward crowd (and an Arca appearance at their last party, too). Named for ‘terremoto’ the Italian and Spanish word for earthquake, party founders Sofia and Valerio wanted a name “that reflected our desire to shake things up”, adding a couple more R’s in there for a bit of an added growl.

Though the party’s latest addition took place during Milan Fashion Week men’s, Sofia and Valerio were keen to clarify that this wasn’t some stuffy industry event. “In regards to the party itself,” they said, “it won’t be considered an official ‘fashion week’ party, but rather a party thrown by us, that happens to take place during fashion week.” Despite that fact, rising designer Gerrit Jacob was keen to get involved, dressing the night’s DJs – Manuka Honey, Amantra and DJ Amazon – in his own graffiti-scrawled designs, creating an in-club installation featuring looks from his new collection, and even delivering a live airbrushing performance, spray-painting a model in a custom leather suit under flashing cages of blue lasers. “All of our TRRRMOTO family who helped staff the party and ran the door were also fitted up in Gerrit’s looks,” says Sofia, “which gave the whole event a kind of ‘Gerrit’s Angels’ vibe that took it all to the next level.”

On the dancefloor, Milan’s off-schedule style took a decidedly more club-ready turn than you’d likely see outside a show. 2010s shutter shades, trapper hats, leopard prints and scally-coded sportswear dominated the space, while scraggly scarves fit for a frazzled English woman were wrapped around others’ necks. Elsewhere, the queer-signifiers of mesh, wraparound shades and tight little tanks tops made several appearances, thanks to the night’s majority queer following, while layers of studded belts and fur moon boots added some classic club kid flare. “The crowd was a diverse mix of Latin individuals, young fashionable expats and industry creatives, an unusual combination for typical Milan gatherings, particularly during elite calendar moments like fashion week,” continued Sofia and Valerio. “Some are even calling it the best party in Milan – but you didn't hear that from us.”

Scroll through the gallery at the top of the page for all the night’s best looks

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