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The freaky rise of AI horrorcore

Ever since generative AI tools went mainstream, we’ve seen all kinds of unsettling content flood our screens – from AI cryptids like Loab and Crungus to accidental viral horrors like ‘Will Smith Eating Spaghetti’. So where is it heading?

Dec 19, 2024

Günseli Yalcinkaya

The rise of the ‘manifinsta’: how social media became a manifestation tool

Where people used to curate their lives for the sake of their social media accounts, some are now curating their feeds as a tool to up-level their lives

Oct 09, 2024

Laura Pitcher

Young men and women have vastly different social media habits

New research shows that while women prefer image-based apps like Instagram, men are more likely to use text-based platforms like Reddit

Sep 04, 2024

Serena Smith

The sensual Instagrams you need to follow to keep summer alive

As the season slowly peters out, we’ve gathered together a selection of idyllic, heat-infused Instagram accounts

Aug 23, 2024

Emily Dinsdale

Life-affirming photographs of dogs and their dykes

Dogs and their Dykes is the Instagram account paying tribute to the ‘sacred bond’ between lesbians and their dogs

Aug 21, 2024

Ashleigh Kane

Hawk Tuah Spit official merch Hailey Welch

‘Hawk Tuah’ girl Hailey Welch just dropped the hottest merch of the summer

The viral star’s line of trucker caps are ideal for those wanting to signal they will, in fact, ‘spit on that thang’

Jun 27, 2024

Emma Elizabeth Davidson

Footballer Fits: The online community celebrating the players’ wild style

Jordan Clarke’s platform is dispelling the outdated idea that football’s biggest stars can’t dress for shit

Jun 07, 2024

Yelena Grelet

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Social media activism can be performative – but sometimes that’s OK

Yesterday an AI-generated image of Rafah went viral, sparking a debate about the limitations of online activism

May 29, 2024

James Greig

The Instagram dedicated to Miuccia Prada’s inimitable style

From glass-heeled pumps to neon techno dresses, @whatmiuccia is the IG documenting Mrs. P’s envy-inducing wardrobe

May 10, 2024

Tom Rasmussen

Young women keep being punched on the streets of New York

After sharing their stories on TikTok, these women are beginning to suspect that the assailant is the same man

Mar 26, 2024

Hilary-Duff-Recreates-An-Iconic-Moment-From-A-Cind

It is time to abolish read receipts

Instagram is finally allowing its users to turn off read receipts, one of the worst sources of romantic anguish and digital anxiety in the modern age: good riddance

Mar 05, 2024

James Greig

Paloma Elsesser Red3licte magazine for Hope for the Young

Paloma Elsesser opens up about trolls driving her off social media

When Elsesser scored a Model of the Year prize in late 2023, it should have been a celebratory moment for the history-making new-gen super. Instead, her Instagram comment section sparked self-loathing and doubt