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Men's Good Cotton

Good Cotton is crafted with extra long staple SUPIMA® cotton. To ensure that it’s fully traceable, we’ve partnered with Oritain—a company that uses forensic science to verify our cotton fibers from the farm to the factory in Italy.

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Sylvain Shirt in Good Cotton

~~Price reduced from to~~ £155.00

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Essential Duos: 2 for £240

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~~Price reduced from to~~ £75.00

Bron Polo Shirt in Cosmos Slub Cotton

~~Price reduced from to~~ £75.00

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Essential Duos: 2 for £120

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~~Price reduced from to~~ £155.00

Sylvain Shirt in Good Cotton

~~Price reduced from to~~ £155.00

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Essential Duos: 2 for £240

Quick Add

~~Price reduced from to~~ £155.00

Sylvain Shirt in Good Cotton

~~Price reduced from to~~ £155.00

Size Added to Bag

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Essential Duos: 2 for £240

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~~Price reduced from to~~ £155.00

Sylvain Shirt in Good Cotton

~~Price reduced from to~~ £155.00

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Essential Duos: 2 for £240

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~~Price reduced from to~~ £65.00

Precise Tee in Luxe Cotton Jersey

~~Price reduced from to~~ £65.00

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Essential Duos: 2 for £100

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~~Price reduced from to~~ £65.00

Essential Tee in Cosmos Slub Cotton

~~Price reduced from to~~ £65.00

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Essential Duos: 2 for £100

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~~Price reduced from to~~ £65.00

Precise Tee in Luxe Cotton Jersey

~~Price reduced from to~~ £65.00

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Essential Duos: 2 for £100

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~~Price reduced from to~~ £65.00

Precise Tee in Luxe Cotton Jersey

~~Price reduced from to~~ £65.00

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Essential Duos: 2 for £100

Quick Add

~~Price reduced from to~~ £75.00

Bron Polo Shirt in Cosmos Slub Cotton

~~Price reduced from to~~ £75.00

Size Added to Bag

Go to Bag

Essential Duos: 2 for £120

Quick Add

~~Price reduced from to~~ £75.00

Bron Polo Shirt in Cosmos Slub Cotton

~~Price reduced from to~~ £75.00

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Quick Add

~~Price reduced from to~~ £65.00

Essential Tee in Cosmos Slub Cotton

~~Price reduced from to~~ £65.00

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Essential Duos: 2 for £100

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WELCOME OFFER
For new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

REFER-A-FRIEND OFFER
Offer valid for one month from date of issue for friend referred, and four months for referee. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the UK only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ESSENTIAL DUOS + TRIOS
Choose two selected womenswear styles, or three selected menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the UK only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

APPLE PAY OFFER
Discount will be applied when the Apple Pay payment method is selected at checkout. Offer valid online at theory.com in the UK only. Only available on Apple Pay compatible devices. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

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